Cookie Policy

Last Updated 9th March 2022

When you visit The Retail Book Association website, we and our service providers acting on our behalf, automatically collect certain data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.

Summary

What’s a Cookie?

Functionality cookies

Performance cookies

Targeting or Advertising cookies

What We Do With IP Addresses

How We Treat Do Not Track Signals

How you contact us

What’s a Cookie?

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow The Retail Book Association to identify your device as you navigate through our publicly accessible website. We also use them to recognise return visitors to the Retail Book Association website. This helps make navigating and interacting with the Retail Book Association website more efficient, easy and meaningful.

By themselves, cookies do not identify you specifically. Rather, they recognise your web browser, so we don’t know who you are just because you visited the Retail Book Association website.

The Retail Book Association uses both session and persistent cookies. Session cookies are cookies that disappear from your computer or browser when you turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off. You can turn off your web browser’s ability to accept cookies. But, if you do that, certain parts of the Retail Book Association website may not work for you.

Functionality cookies

Functionality cookies allow the Retail Book Association website to remember information you have entered or preferences you select, and provide enhanced, more personal features. These cookies can be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.

Performance cookies

These cookies collect data about how visitors use the Retail Book Association website. This includes data like which pages visitors go to the most. These cookies don’t collect information that individually identifies visitors. The data these cookies collect is aggregated and intended to be anonymous and used to improve how the site functions and performs.

We may also have third party service providers help us track and analyse usage and volume statistical information from individuals who visit our Site. Or, we may use Flash cookies for this. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.

Third-party service providers that currently place performance cookies include:

Google Analytics - We use Google Analytics to help analyse which pages on the Retail Book Association website visitors to the site viewed.

The above third-party service providers that place cookies is subject to change and list may not include all such providers at any given time.

Targeting or Advertising cookies

The Retail Book Association may have third party service providers track and analyse usage and volume statistical information from those who visit The Retail Book Association website. The Retail Book Association sometimes uses cookies placed by its third-party service providers to track the performance of our advertisements. For example, these cookies remember which browsers have visited the Retail Book Association website. This data given to the third-party service providers does not include information that identifies you specifically, but this data may be re-associated with information that identifies you specifically after The Retail Book Association receives it.

The Retail Book Association also uses third-party advertising networks that collect IP addresses and other data from web beacons (see below) on the Retail Book Association website, from emails, and on third-party websites. Ad networks follow your online activities over time through automated means, such as cookies and web beacons. They use this data to provide ads about products and services tailored to your interests. You may see these ads on other websites. This helps us manage and track the effectiveness of our marketing.

From time to time, The Retail Book Association works with third parties to provide certain features on our The Retail Book Association website or to display ads based upon your web browsing activity. These third parties may use Flash cookies to collect and store data.

What We Do With IP Addresses

When you visit the Retail Book Association website, we collect your IP addresses to track and analyse information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors to The Retail Book Association website come from and to detect possible fraud.

How We Treat Do Not Track Signals

Various browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, there is no general agreement on how companies like The Retail Book Association should interpret Do Not Track signals. Therefore, The Retail Book Association does not currently commit to respond to DNT signals, whether that signal is received on a computer or on a mobile device. The Retail Book Association does, however, provide meaningful choices to you about the information that is collected through cookies and web beacons through the various opt-out options set forth above. We will continue to monitor developments around DNT browser technology and the implementation of a standard.

How you contact us

You may contact the Data Protection Officer by:


Email at [email protected]


Or


Write to

The RBA

PO Box 243

Prescot

L35 2WY



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